5 Reasons Your Stream isn’t Growing

Is your channel only getting 1-2 viewers? Have you been streaming for months with little or no growth? Take a look at these five mistakes that are keeping your channel views in the single digits, and your channel will be back on track in no time!

1. Your channel is too new

Let’s face it: success won’t come overnight. Or a couple of nights. Or a couple of months. Or maybe even a year. There are 1.5 million broadcasters on Twitch to “compete” with, and there are tons of new streamers joining every day.

Success on Twitch comes from building a community, and doing that takes time. You can’t expect the right people to all show up at once. Think back to when you first started school. You started by making one friend, and then you made friends with their friends, and so on. By the time you graduated, you were friends with most of the people in your class (except Jason, you’ll never forgive him for stealing your Pokemon cards).

You’ll have to commit a lot of time, energy, and emotion into building a community around the games you play in order to be a successful streamer. It’ll take a lot of patience, but good thing come to those who work hard and stay consistent.

2. You’re not streaming on a schedule

Imagine if your favorite show just played whenever the series’ producer felt like it? You sit down to watch The Flash, and it isn’t on the air. Instead, it randomly plays three hours later when you’re at work. Chances are, you’d probably get frustrated and stop watching the show.

Scheduling your stream is important. For many Twitch viewers, viewing their favorite stream becomes part of a routine. They carve out a chunk of their free time to watch their favorite casters at the same time every day.

Make a schedule. Stick to it. If you aren’t able to stick to same schedule every week, make your schedule a week in advance and post it to your social media accounts. If you can’t stick to a schedule, don’t expect your fans to show up. They’re not on-call to watch you whenever you feel like going live!

3. You’re Not Talking Enough

First off, if you don’t have a mic, you’re gonna have a hard time keeping up with your chat. Many viewers are there for the interaction with the broadcaster. If you can’t talk back to them, they’re gonna go find another streamer who will acknowledge them.

If your chat is dead, you should still be talking. Don’t be a face that sits and stares at a screen. Learn the art of self talk – talking to your stream when no one is watching. This video from heyshadylady explains how you can do that:

4. You’re Not adding Something Unique

There are tons of players streaming Fortnite right now. But why watch any given stream? Why watch Ninja? Why watch DrDisRespect? How did they get to the top?

The truth is – the top streamers on Twitch have found a way to make themselves stand out. There is always a gimmick – though it might not be apparent at first glance. Whether it’s a caterpillar ‘stache and an over-the-top attitude, or just being one of the best players in the game, something stands out about the top streamers on Twitch.

I can’t tell you what your gimmick will be – you have to figure that one out for yourself. Maybe you’re really good at a game, or you’ve played every Elder Scrolls game and know the lore inside and out. Maybe you just make really good dad jokes when you play Call of Duty… figure out what’s unique about you, and apply it to your broadcasts. Being interesting is the best way to keep and retain new viewers.

5. You’re not streaming for your audience

If you’re streaming to boost your own ego… Well, let’s be real: you got into streaming for the wrong reason. Twitch (and YouTube, and Mixer) is about entertaining your audience. Give them value beyond a run-of-the-mill Let’s Play.

Address every one of your chatters. Engage them not as responses in the chat, but as real human beings who are interested in what you are doing. Acknowledge the support of those who regularly attend their streams, and connect with them outside of your broadcasts to show you’re genuinely interested in what they have to say.

If you’re not building a community around your audience, you’re seriously doing Twitch wrong. Take a step back, reassess yourself, and get back in the game.


Did one of these resonate with you? If you feel like you’ve made some mistakes along the way, don’t sweat it – everyone has to start from the same starting point when it comes to Twitch. Take this advice to heart, go out there, and make your stream the best it can be!